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The long-term effects of vaping are still unknown. Don’t be part of an experiment that uses flavors and nicotine to suck you in. Uncover the truth.

What is vaping?

Vaping is the act of inhaling and exhaling the aerosol produced by the heated nicotine liquid (often called “juice”) of an electronic cigarette (e-cig, vape pen, or JUUL). You are not just inhaling water vapor, it’s an aerosol.

It’s not just juice.

Flavored vape liquid can contain all kinds of nasty and unknown stuff. Almost all e-cigs contain nicotine— even though many that claim to be nicotine-free. Nicotine is used to get you hooked. Studies have found toxic chemicals in vape liquids including an ingredient used in antifreeze and formaldehyde. That sucks.

Nicotine is addictive and harmful.

Because your brain is still developing, you’re more sensitive to becoming hooked to nicotine’s addictive effects. Using nicotine can also rewire your brain to become more easily addicted to other drugs. The human brain keeps developing until around the age of 25. Using products with nicotine under age 25 can harm the part of your brain responsible for memory, attention, and learning. Know the risks.

The truth about flavors.

97% of youth who vape use flavors. Vape flavors are less about helping you quit, and more about getting you hooked. Tobacco companies are looking for replacement customers

You are the test subject.

75% of flavored e-cigs and refill liquids contain the chemical flavoring called diacetyl, known to be linked to severe lung disease. Who knows what else is in them? Don’t be part of an experiment.

It’s not harmless.

“Vapor” is an aerosol that comes out of an e-cigarette. It is not a harmless water vapor. The aerosol from an e-cigarette can contain nicotine and other substances that can cause you to get sick. Don’t get sucked in.

Know the risks.

There are many dangers to using e-cigarettes such as addiction, long-term harm to brain development, and trouble breathing. And did you know, if you vape it is more likely that you will try other tobacco products like regular cigarettes, that can do even more damage to your body? Even breathing e-cigarette aerosol that someone else has exhaled can have potential health risks. More Risks

You Are Big Tobacco’s Target.

Big Tobacco companies own e-cigarette brands. These companies target teens with flavors and marketing tactics. Learn more about Big Tobacco’s marketing tactics.